SOLVING PROBLEMS FROM SUNNY CALIFORNIA

Ellen is an award winning designer and art director with a clean, crisp style and a problem solving approach. She’s guided brands in the arts, entertainment, retail and corporate worlds for more than 30 years and has an extensive and diverse background in print, product and packaging.

She has worked directly with clients through her own studio as well as in-house at larger companies. Her passion and approach are the same whether working on a small personal mark, special event invitation or a months long corporate brand refresh program.

Her work with a game changing nonprofit Rainbopedia, became a four year labor of love as she transitioned from design and brand consultant to co-founder and COO. An online platform for global LGBTQ+ history, current events and personal stories — she managed day to day operations, communication, grant writing, fundraising and continued to support on all design and branding efforts.

Ellen’s multiple creative pursuits also include designing and producing her own line of furniture sold through retail stores and design showrooms, developing a new patented product, selling her photo and graphic wall-art, and after many years of providing support and design services to family and friends is now also involved in organizing and interior work.

Honored by Communication Arts Magazine, Print Magazine, Graphis, American Association of Museums, Art Directors Club of Metropolitan Washington, Neenah Paperworks Award, Zanders Paper International Award, GDUSA/American Graphic Design Award, IDSA Packaging Award, PDN/Nikon Excellence Award, Adex Furniture Design Excellence Award, Featured in The New Logo in California, Elle Decor Magazine, Interiors Magazine, Deco Magazine, ICFF-International Contemporary Furniture Fair, San Francisco Design & Furnishings Show.

“Ellen’s expertise in brand exploration and expansion has been instrumental in refining the identity of WITHITGIRL=WIG and its sub-brands. Her creative updates to the original logo, enhanced with fresh color palettes and collaborative illustrative elements, wonderfully capture the essence of our community. From social media content to promotional merchandise, Ellen’s work consistently reflects the vibrant and dynamic spirit of Withitgirl.”

Marialidia Marcotulli / Founder and CEO, WithItGirl

“Ellen’s exceptional catalog design and production work beautifully represents the artists abstract painting in the text and photographs, precisely matching color and capturing the texture and feel of the paint on canvas.”

Susan Braham Koletsky / Museum Director, The Temple Museum of Jewish Art

“Her thoughtful and considered approach to storytelling led us to reclaim our brand leadership at Apple retail worldwide through an exclusive packaging design and out of the box experience.”

Evelyn Krasnow / Director Marketing and Innovation Creative Group, Belkin

“Ellen has a special ability to take ideas and concepts that have been thrown at her and create a consistent cohesive way of expressing them. Her attention to detail is unprecedented and she takes great pride in helping people visually articulate words on a page, which is quite inspiring to watch.”

Erika Leiser / VP Human Resources, Belkin

Please do not reproduce without expressed written consent of Ellen Roebuck