WITH IT GIRL
BRAND DEVELOPMENT AND MARKETING MATERIALS

Brand exploration, expansion and clarification for the umbrella company, WIG, and its many sub-brands. Created updates to the original logo designed by Michi Toki, incorporating new color palettes and illustrative elements by Susan Kare, and prepared social media content and promotional items like stickers, hats and t-shirts that also include artwork from the WIG community.

I continue to support the founder and WIG's diverse online community of girls, women and all people focused on surf and skate culture across the globe.

Creative direction and design Ellen Roebuck. Photography Beth O’Rourke, Charlie Callahan.